Daniel M. Coburn 4318 Silent Rain Dr.

801-446-9882 South Jordan, UT 84095

Skills Summary

Professional Experience

Overstock.Com 2006 – Present

Director of Internet Marketing

Created and maintained SEO strategies for 45 web sites while increasing company revenue by 40% year over year as well as reducing overall marketing expenditures.
Planned and supervised key internet marketing activities including search engine optimizations, affiliate marketing, banner advertising, email campaigns, paid and organic search and customer engagement programs. Defined high-value keyword definitions through mining analytics and 3rd party tools.
Presented executive data reports and summaries on site performance and ROI while leading and organizing with all cross-functional partners including key stakeholders, executives, product management, development, marketing operations and consumer insights and analysis.
Managed $2.4 million in SEM/PPC while exceeding all site performance, traffic and search engine goals resulting in lowered cost-per-customer acquisition.
Proactively developed external partnerships and lead contract negotiations with portals, affiliates Omniture, Google and Yahoo!, search engines, and other vendors to maximize efficiency and effectiveness of the internet marketing investments.
Managed, from the ground up, a new analytics package to gather customer insight; evaluated market research, test results, and competitive intelligence; defined actionable items for improvement while implementing performance goals for online marketing initiatives; and adjusted internet marketing strategies to meet changing market and competitive conditions.

Enthropia, Inc. / IGE 2002 - 2007

Director of Online Product Management

Directed the development, versioning, betas, pilot program and launch of four industry leading internet software applications; Evo-Articles, Evo-TopSites, Evo-Blog and Evo-Gallery.
Created and wrote product requirements, documentation, test cases, defined feature sets and product road-mapping documents.
Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals were met.
Worked with external third parties to assess partnerships and licensing opportunities
Managed and organized the creation of marketing plans, promotions, advertising and communication strategies for online and traditional media’s.
Assigned and managed advertising and marketing budget monthly. Optimized websites for SEO and SEM, increasing site rankings to first page on search engines for keywords.
Architected new network infrastructure bringing the system from 4 servers to more than 60 that resulted in a 400% increase in traffic and secured new advertisers, becoming self-funded overnight.

Daniel Coburn (801) 446-9882

Oversaw new core website design and technologies while directing and managing operations of 200+ industry websites and network processes.

Northrup Grumman 2004 - 2005

Senior Applications Engineer

Defined and developed applications for Intercontinental Ballistic Missile (ICBM) Mission Systems resulting in the business unit achieving Capability Maturity Model Integration (CMMI) 4/5 rating while increasing qualities in multiple applications, enhancing features capabilities and making marked improvements in efficiency.
Developed testing procedures to ensure applications quality and to ensure applications met Nuclear Regulatory Commission (NRC) guidelines and military need.
Analyzed program requirements, created delivery estimates for development and evaluated teams’ performance to provide statistics to Program Managers.

Union Pacific Corp. 2001 - 2002

Senior Web Developer

Created and managed development of marketing materials for new product releases.
Responsible for content management, resource allocation and adherence to marketing objectives and messaging
Developed and designed a 600+ file HTML marketing project for company’s largest client. Completed project on-time and under budget, which assisted the company in attaining $500k+ in additional business from the client.
Initiated and developed the company’s entire web presence internal and external a week ahead of schedule and $10k under budget.
Directed and managed internal development team.

Sabre, Inc. / Get There 1999 – 2001; 2002-2003

Inside Corporate Business Manager

Managed accounts that produced 99% of booking for our customer base in the U.S. and Pacific Rim.
Conceptualized and oversaw a web-based multi-language application to overcome the perception that the company was not cutting-edge with current technology. The application met and exceeded all customer requirements and reduced development time by 75%.
Developed and created reports used to increase deployment, present to executives and to decide future direction of resources.
Created from concept to early beta testing a new web-based product so company could remain competitive. A superior product was developed that reduced transaction time for clients by 70%.
Constructed a complete dynamic on-line events management system. Future savings to company estimated at $20,000 a year; increased ability to efficiently manage more events; and eliminated need to re-create event registration and management applications annually.
Proactively envisioned and implemented a web-based reporting engine that would allow our clients to securely log in and download user-defined reports. This solidified future agreements with client base that represented 85% of our potential revenue.

Hewlett Packard 1995 - 1999

Market Support Manager

Managed 150+ store support representatives for twelve North American Direct Regional accounts. Increased sell-thru by 20% the 1^st quarter and achieved a total growth of 70% over the previous year.
Company had ineffective and non-measurable data collection. After streamlining collection methods, saved approximately $1 million by preventing the hiring of a second company to monitor inventory and sales data.
Directed the restructuring of the training force in Canada. Increased sales from 88% to 161% of quota; improved training time and reduced administration time by 30%.
Trained 65 Hewlett Packard authorized retail locations on all retail product lines; due to this success, my team was rated the “Best Instructors” in retail by Computer Retail Weekly.

Education

BS – Texas A&M University, 1993