Books Recommended by Web Analysts 

Anil Batra
 

 
If you are starting a career in web analytics or are already working in this field but are looking for some good reads then this list is for you. Please note that this is not a list of recommended books by me, these are from the analysts I interviewed (except for Competing on Analytics). I have not even read most of these books yet.

Here is the alphabetical list of books:

Actionable Web Analytics: Using Data to Make Smart Business Decisions	Jason Burby and Shane Atchison
Big Book of KPIs	Eric Peterosn
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant	W. Chan Kim , Renée Mauborgne
Call to Action: Secret Formulas to Improve Online Results	Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Competing on Analytics: The New Science of Winning	Thomas H. Davenport, Jeanne G. Harris
Drilling Down: Turning Customer Data Into Profits With A Spreadsheet	Jim Novo
Information Dashboard Design: The Effective Visual Communication of Data	Stephen Few
Measuring the Success of Your Website: A Customer-centric Approach to Website Management	Hurol Inan
Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines	Hurol Inan
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site	Mike Moran, Bill Hunt
Show Me the Numbers: Designing Tables and Graphs to Enlighten	Stephen Few
Submit Now: Designing Persuasive Websites	Andrew Chak
The Long Tail: Why the Future of Business Is Selling Less of More	Chris Anderson
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing	Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business	Eric Peterson
Web Analytics: An Hour a Day	Avinash Kaushik
Web Metrics: Proven Methods for Measuring Web Site Success	Jim Stern
Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business	Eric Peterson