Immanuel Godwin A

S/O Mr.G.Amalraj, 7/1012 Livingstone St, Nagamalai Pudukottai, Madurai – 625019. cell: 9894542592 immanuelgodwin@gmail.com

IT Professional with MNC Experience in Web Analytics

SUMMARY OF QUALIFICATIONS

3+ Years experience in Internet Marketing specializing in Web Analytics
Education: M.C.A (2004 passout)
Dedicated, innovation driven individual with intercommunication skills to work at and with all levels of the organization.
Very good experience in deciding what to measure, how to measure, whom to report, driving actions based on the reports and measuring results.
Work well in both team environment and individual assignments
Successful in meeting new technical challenges and finding solutions to meet the needs of the customer.

Programming Skills: C, Java, Vb and sql server

Tools: Omniture, Comscore, Clicktracks, Sawmill, Google Analytics and custom made analytical tools

AOL India Pvt Ltd Dec 06 – Present

Analyst: Details would be provided on request.

Flatworld Solutions May 05 – Dec 06

Web Analyst: Responsible for analyzing client sites including successful ecommerce and lead generation sites.

E-commerce Site:

Measuring success of website and online marketing initiatives by using data and defining key metrics.
Daily, weekly and monthly analysis of web site activity and e-marketing campaigns.
Developing and evolving report sets as per the requirements.
Monitoring the quality and integrity of the data in all reports being published.
Worked with Director of Research to develop best practices for delivering Web analytics findings and strategic recommendations to different teams in the company.

Lead generation Site:

Checking the accuracy of reports like Daily, weekly and monthly analysis of web site activity.
Analyzing the performance of the site and generating templates for reports on different initiatives taken on the site.
Tracking changes, measuring their performance and suggesting developments.

WEB ANALYTICS PROJECTS

Web Analytics for www.toolking.com

Analyzing a top E-Commerce website which sells tools over the website.

Roles, Responsibilities & Achievements

Studied user activities on the site and implemented optimization changes required like moving certain elements on the page, modifying the top menu and so on.
Responsible for daily, monthly and adhoc reporting by actively interacting with the customers.
Successfully implemented the technical part of site optimization like tagging the URLs by closely working with the development team to modify the dynamic pages of the website so that tags for SEO purposes could be implemented.
Used analytical tools like Clicktracks, Sawmill along with BVCommerce, a backend e-commerce tool as well as other site archiving tools.
Successfully automated the process of cleaning up log files using scripts to suit our analytical needs.

Analyzing the o2i lead generation site.

Roles, Responsibilities & Achievements

Responsible for Verifying collected data, exploring data, discovering patterns, and meaningfully relating them to business.
Responsible for Interacting with marketing, sales and the top management to implement changes in websites and sending actionable reports.
Successfully suggesting and implementing changes to drive traffic, changes to navigation, page design and basic content changes
Ensuring timely delivery of reports weekly, monthly with observations if any.

Web Analytics for www.cylc.org

Analyzing a number of interlinked websites.

Roles, Responsibilities & Achievements

Involved from the pilot report development phase to the initial project set up phase of defining the Key performance Indicators (KPIs) and reports to track performance of the site.
Involved in the process optimization phase of optimizing the site flow according to revelations from user activity on the site.
Responsible for collecting numbers, verifying them and reporting them regularly

Other Web Analytical Projects and activities

Also involved in other web analytical pilot projects.
Responsible for the successful reporting of two basic web analytical projects.
Took a session on the fundamentals of web analytics for web analytics programmers in-house.